When American Express rolled out their new corporate program for startups, they needed a dramatic language and design update to engage founders: a coveted niche audience that’s obsessed with success and status and doesn’t have time to read the fine print. We created a streamlined page experience that spoke to founders on their terms, while still incorporating the legacy Amex branding.
Client
American Express
Agency
dentsu mcgarrybowen
Role
- Design Direction
- UI Design
- Prototypes
Deliverables
- Page Design
- Build Kit for dev
Tools
- Sketch
- InVision Cloud
- Anima Toolkit
Color & material
Here are the brand colors we used to help consumers quickly identify the brand in our designs.
Primary
#006fcf
Primary
#00175a
Secondary
#f7f8f9
Secondary
#333333